Rosser Reeves argued that every successful advertisement must offer a Unique Selling Proposition. M&M's melt in your mouth, not in your hands. Clairol: does she or doesn't she?
Keeping that in mind, this has got to be the greatest television commercial ever. Ever.
(Note to the guys: Lynx is marketed in the US as Axe. Same stuff, I believe. Now find a beach.)
(Hat tip: Jonah Goldberg at The Corner)
Posted by Craig Ceely at July 2, 2006 03:00 PM